Being an online retailer of Indian clothing for over a decade now, we’ve noticed quite a dearth of apparels and outfits that exude a ‘designer look’. Needless to say, that there are hundreds of online shopping portals with quite a few mushrooming everyday. But a closer look at them would prove the fact that most of the outfits that are sold are quite stereotypical; to the extent that it’s often puzzling to distinguish one from the other. While there’s nothing really wrong with that, after all one can’t expect to flaunt ‘designer wear’ all the time, at the same time we couldn’t ignore the fact that there is certainly a need for a ‘designer collection’ that is accessible to the general public. Who wouldn’t love to include a designer brand in one’s closet but a look at the price tag would compel one to think otherwise. Hence with these two most important points in our mind, one being ‘designer wear’ and the other being ‘general masses’, last year we’ve finally launched our very own designer collection ‘RAIR’.
As with every new beginning, honestly, we were apprehensive about the response it would get. But we weren’t really ready for the overwhelming response it got!!
Every creation in this collection has been given special attention. A deliberate and careful attempt has been made to ensure that even a single outfit doesn’t resemble the other in any way. A versatile collection, what makes this collection so appealing and likeable is the fact that it includes outfits that would appeal to every taste. Be it dazzle and vibrancy, class and understated elegance or splendor and magnificence – we have everything that caters to all tastes.
What makes this collection special is its beautiful blend of fashion aesthetics that is purely Indian with a contemporary appeal, which makes it extremely ‘wearable’ in these modern and fashionable times.
Even though every creation is stunningly beautiful, following are a few that have been quite a success and have become a sensation:

RAIR Saree

RAIR Sari

RAIR Saree

Our customers have been wonderfully appreciative of our collection. Here are a few responses that we would like to share:
“….. truly excellent…”
“…extremely happy with the outfit..”
“ Thanks. It is a really nice saree”
“Everything about it was absolutely great.”
“… it’s beautiful.”
“Excellent in every sense of the word.”

The following is our personal favourite:
“…was very pleased with my purchase, it was even prettier when I put it on, compared to what it was in the photo! (And I am no model.)”
This proves that RAIR has successfully achieved what it aimed for, which is to impart a glamour goddess look.
The tremendous success of RAIR I along with the overwhelming and encouraging response from our customers have tempted us, once again, to launch our next collection RAIR II. Presenting a brand new collection of exquisite creations that you just can’t take your eyes off!!